ASDAN and Employers

"As a nation, there is so much more we can do to improve the life chances of the young and in doing so raise the bar for UK PLC"

"If employment skills are not formally acknowledged, they will be marginalised as a low priority"

Respondents to Employment and Skills Forum Survey, Autumn 2012

Virtual Think Tank Survey

The survey for the ASDAN Employment and Skills Forum was sent out to schools, employers, education groups and politicians in the form of an online questionnaire. The aim was to provide interesting and original research on the key issues at the heart of developing students’ employability skills and preparing them for the 21st century workplace.

Three key issues were identified:

  • The importance of good work experience
  • Where schools’ responsibilities lie
  • The importance of developing leadership and teamwork skills

cope1and2coverLeading on Skills Education

ASDAN has led the way in skills education for over 30 years. One qualification in particular, the Certificate of Personal Effectiveness (CoPE), guarantees capability in six critical skills:

  • Working with Others
  • Improving own Learning and Performance (Independent Learning)
  • Problem Solving
  • Research
  • Discussion
  • Oral Presentation

If a young person has CoPE on their CV, it shows they have spent time developing and using skills that are essential in the workplace.

Further information:

Manoj Vasaikar

Manoj Vasaikar - Owner and Chef: The Indian Zest, The Indian Zing and The Indian Zilla

"I have always believed that it is essential to empower young people to learn and practice employability skills before they step out to make their mark in the professional world. ASDAN qualifications offer an excellent and unparalleled opportunity to do just that."

Cath Kidston

Cath Kidston - Designer

"Qualifications like ASDAN’s CoPE are so important, because they allow young people to be recognised and rewarded for their individual talents, without requiring them to 'fit the mould'."

James Caan

James Caan - Entrepreneur

"The skills you need to do well in business are not always the skills they traditionally teach you in school - problem solving, a good attitude and the ability to communicate well - these are the aptitudes I recognise in new recruits because they show that someone's going to be able to hit the ground running. That's why qualifications like ASDAN's CoPE are so valuable - they give skills a status and allow different kinds of learners a chance to shine, enabling employers like me to spot the bright, enterprising types - whether or not they've achieved academically."

Andy Parfitt

Andy Parfitt - Former Controller of BBC Radio 1

"The skills you need to do well in the workplace or organisations are very different in many ways to most school subjects. I enjoyed my school years, but my exam results were 'patchy' - what I did have was energy and enthusiam, a high degree of ability to 'do' practical things and a willingness to learn."

Wendy Rowe

Wendy Rowe - Creative Consultant for Burberry Beauty

"When I select assistants, I need to know that they are able to work as part of a team, take responsibility, keep to strict deadlines and be instrumental in resolving problems. As an employer, I believe that the ASDAN CoPE qualification fills the gap between the know-how and the doing. It’s encouraging to know that young people are being given the opportunity to learn these skills before they leave school."

More employer endorsements can be found in the Employment and Skills Forum booklet



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