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Government awards to celebrate schools that develop character


Schools in England that demonstrate outstanding work in developing pupils' character, attitudes and behaviour can apply for a government award of up to £35,000.

The Department for Education has initiated the Character Awards to recognise schools that are leading the way in "character education". Successful schools should be able to show that they are promoting the following attributes:

  • perseverance, resilience and grit
  • confidence and optimism
  • motivation, drive and ambition
  • neighbourliness and community spirit
  • tolerance and respect
  • honesty, integrity and dignity
  • conscientiousness, curiosity and focus

These characteristics lie at the heart of ASDAN's programmes and qualifications, which develop skills for employment, learning and life.

Education Secretary Nicky Morgan said: "The new Character Awards schools will help give schools and organisations the tools and support they need to ensure they develop well-rounded pupils ready to go on to an apprenticeship, university or the world of work."

Up to three winners will be selected within each region (North East, North West, Yorkshire and the Humber, West Midlands, East Midlands, East of England, London, South East, South West) and awarded £15,000. One national prize winner will be chosen and awarded an additional prize of £20,000.

The deadline for applications is January 30 and winners will be announced a month later. Interested schools should apply online.