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ASDAN joins McDonald's in backing soft skills


We are delighted to confirm our support for the campaign, led by McDonald's, to recognise the value of soft skills.

ASDAN has been confirmed as an official Backing Soft Skills campaign partner, joining others from the world of business and education. The aim is not only to change people’s perceptions of soft skills, but also "to generate some brilliant new ideas about how to develop them in the workforce so that all employees can benefit from them throughout their careers and lives". 

Maggie Walker, ASDAN chief executive, said: "Being personally effective in team-working, communication, self-management and tackling problems builds the confidence to take responsibility and make the right decisions.

"We have seen the benefit of this in tens of thousands of young people over the last 35 years, during which time ASDAN has led the way in specialising in skills education.

"Our range of curriculum programmes and qualifications has provided a means of developing and recognising the achievement of soft skills. We have only touched the tip of the iceberg in our work, but are very much 'backing soft skills'.

"We are delighted to see and fully support this campaign, and we will do what we can to help."