Learners can ‘achieve incredible things’ with apprenticeships

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Apprenticeships give young people the skills and experience they need to land their dream job, according to a new government campaign.

The Get In Go Far initiative will feature 13 apprentices as the stars of the campaign, while apprentices are being encouraged to share selfies and video clips of themselves at work.

Figures show that around 90% of employers and apprentices are satisfied with their programme and that around 75% of employers find that apprentices improve productivity or the quality of their products and services.

A government survey also showed that employment outcomes for apprentices remain strong with 92% of apprentices employed around six months after completion and the vast majority of apprentice employers committed to providing apprenticeships in the future.

The government says it is committed to creating three million more apprenticeships by 2020. 

Skills Minister Nick Boles said: “This campaign will show young people and their parents the incredible things you can achieve if you choose to learn while you earn. Our apprentice stars, and the millions more who have already benefitted from an apprenticeship, are examples of how an apprenticeship can take you anywhere and help you rise to the top in any industry, any job and up to any level.”

In January, ministers said schools must give equal ‘airtime’ to the non-academic routes pupils can take post-16. This is to end the 'second-class' perception of technical and professional education.

ASDAN’s Careers and Experiencing Work Short Course helps young people explore the apprenticeships route and prepare for the workplace.