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Gaming media and content creation

Challenge reference: 10322

Active
Notional learning hours
20
Level
Level 1
Subject area
Design and technology
Preparing for Adulthood pathway
Employment Independent living and housing
Vocational area
Computing
Skills
Ability to learn IT skills
Learning aim
The learner will apply planning and communication skills to develop gaming content while demonstrating awareness of audience expectations and responsible online practice.
Learning context
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Learning outcomes

(What the learner needs to know, understand or be able to do)

The learner will:

  • 1 .   Explain how gaming content creators attract an audience and keep them engaged.
  • 2 .   Plan gaming content to meet the needs of a chosen target audience.
  • 3 .   Create a piece of gaming content.
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Assessment criteria

(What the learner need to demonstrate in order to meet the learning outcome)

The learner can:

  • Identify at least four features that can be used to attract new viewers
  • Explain why audience engagement is important
  • Name at least two advantages to maintaining regular viewers
  • Identify three strategies to maintaining engagement and regular viewers
  • Give two examples of successful gaming content creators
  • Name one example of an engagement strategy used by each content creator


  • Select a distribution platform
  • Explore the broad demographic that frequently uses the chosen platform
  • Select a type of content that works well with the chosen platform (i.e: long form, short form, live stream)
  • Select a game to centre the content on
  • Narrow down the broad demographic of the chosen platform to a targeted audience that is likely to engage with the content chosen and explain why this target audience works well
  • Create a detailed plan including the target audience, content idea and a structured storyboard or approximate timeline for the content
  • Include any tools or software required
  • Gather your visuals, like video clips or screenshots
  • Using the created plan, create a piece of content for the chosen platform, this could be an advertisement for a stream, a short reel form video or a long form video
  • Make appropriate edits and narrations where applicable to improve quality and polish the final product
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Assessment methodology

Assessment methodology
Linked to learning outcome
Record of oral questioning
1
Labelled product, video or photographic evidence
2 3
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