Build your own brand
Challenge reference: 10446
Active
Notional learning hours
10
Level
Entry 3
Subject area
Preparing for Adulthood pathway
Vocational area
Skills
Learning aim
The learner will develop an understanding of what a brand is and create their own brand concept, including a product or service, target audience, price and pitch.
Learning context
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Learning outcomes
(What the learner needs to know, understand or be able to do)
The learner will:
-
1
. Describe what a brand is, using examples and logos. -
2
. Be able to present an original brand concept.
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Assessment criteria
(What the learner need to demonstrate in order to meet the learning outcome)
The learner can:
- State what a brand is
- Explore three different brands and their logos
- Give examples of what each of these brands sell
- State what a target audience is
- State what their brand will sell
- Describe their brand and how it will be marketed, including colours, name and target audience
- Make a logo for their brand
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Assessment methodology
Assessment methodology
Linked to learning outcome
Labelled product, video or photographic evidence
1
2
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