Planning and writing persuasive letters and emails

Challenge reference: 9407

Active
Notional learning hours
20
Level
Level 1
Subject area
Preparing for Adulthood pathway
Vocational area
Skills
Learning aim
The learner will develop their skills to plan and write persuasive letters and emails. With a focus on using a clear structure, persuasive language, and appropriate tone to communicate effectively in written form for real-life purposes.
Learning context
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Learning outcomes

(What the learner needs to know, understand or be able to do)

The learner will:

  • 1 .   Understand the structure and purpose of persuasive letters and emails.
  • 2 .   Plan persuasive content for a letter or email.
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Assessment criteria

(What the learner need to demonstrate in order to meet the learning outcome)

The learner can:

  • Identify key parts of a persuasive letter/email (e.g. greeting, opening, main argument, closing)
  • Identify the purpose and audience of at least two different persuasive letters or emails
  • Recognise tone and style differences between formal and informal persuasive writing

  • Identify a topic or reason for writing (e.g. complaint, request, suggestion)
  • List or outline key points to include in a persuasive message
  • Use a planning template to organise ideas clearly

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Assessment methodology

Assessment methodology
Linked to learning outcome
Observation checklist
1
Labelled product, video or photographic evidence
2
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